Research by youth volunteer charity vInspired has found that following last year’s riots, more than three quarters of Brits believe that 14 to 25 year-olds have the worst reputation of any age group in the UK.
To challenge this vInspired has launched ‘Reverse Riots’, its first ‘Do Something’ campaign. Backed by a host of celebrities including Plan B and Paloma Faith, the campaign encourages fans to make a statement about the positive contribution they make to society on social media sites. Those who participate will be in with a chance of replacing their idol’s social media profile picture on the anniversary of the London Riots.
vInspired has brought the hugely successful ‘Do Something’ movement across the pond from the US to engage young people with social action. The online and social media initiative aims to empower young Brits to show themselves as a collective force for good.
Chief executive of vInspired, Terry Ryall, said that last year was “a disastrous year for the image of young people,” adding that it led to young people being “pigeon-holed as ill-behaved, bad mannered and contributing nothing to British society.”
He continued: “We know this is definitely not the case – in fact we have helped thousands upon thousands of young people do amazing things for their communities – so it seems perfect that our first Do Something UK campaign is Reverse Riots.”