SABMiller Europe appoints MEC as media agency for eight markets

Stefan Homeister, SABMiller Europe marketing and sales director, said: "I am delighted by the decision we made to partner with MEC. Thanks to this move, we will extract more value from our media investment whilst enhancing the effectiveness of our communication planning and our ability to transfer knowledge. Because it benefits all and every country involved, the appointment of MEC will also reinforce our ability to build our brands and serve our consumers better. In that sense, it is a perfect illustration of our ambition to be the most local of the global brewers."

MEC will work across the SABMiller brand, which include Peroni Nastro Azzurro, Grolsch, Miller Lite, Cristal, Carling Black Label, Crown Lager and Bulmers Original cider.