Comparethemarket to sponsor Coronation Street

New sponsor for Corrie

Comparethemarket.com has today been announced as the new sponsor of Coronation Street.

The three-year sponsorship package covers broadcast, online, mobile and licensing.

It was negotiated by ITV Commercial and Newcast, ZenithOptimedia's sponsorship and content division.

Paul Galligan, managing director of comparethemarket, said: "We will be working closely with ITV to ensure this is a model partnership, utilising both on and off-air opportunities to take our brands to customers in new and exciting ways.”

For the last five years Coronation Street has been sponsored by furniture retailer Harveys.