Blast Radius appoints Lucille Moreau as client director
Global digital agency, Blast Radius has appointed Lucille Moreau to the expanding Amsterdam office in the role of client director on the Pan-European Michelin account. The appointment follows a number of global account wins for the agency.
Moreau has brought a breadth of experience in FMCG and automotive from digital agencies throughout Europe and North America. She has joined Blast Radius Amsterdam from BBDO Proximity where she was senior international digital account director working with clients including Wella and the P&G multi-brands CRM programme in Southern Europe. Prior to BBDO, Lucille had stints leading the Alcatel-Lucent, Mylan and Peugeot accounts at Euro RSCG, and project managing the European platform at Renault.
Lucille Moreau has said of her appointment to Blast Radius Amsterdam: "Blast Radius is one of the most strategic players in the industry with a heavyweight portfolio, a truly international business, and a unique focus on consumers’ unmet needs and brands’ business results. I’m happy to join the team, and my background in automotive led me naturally to the Michelin account.”