Western Union announced as presenting sponsor of UEFA Europa League
Global payment service Western Union has today been announced as the new global partner and the presenting sponsor of the UEFA Europa League.
Running through to the UEFA Europa League Final in 2015, the sponsorship includes video, digital and social media content opportunities.
Diane Scott, executive vice president and chief marketing officer and president at Western Union Ventures, said: “We are delighted to become the Presenting Partner of the UEFA Europa League. What makes football truly unique is being universal, with an unmatched global appeal. As a brand in 200 countries worldwide, Western Union wants to enable its customers and partners to engage in the excitement of the UEFA Europa League, and provide them with opportunities and ways to do so anywhere on the planet.”
The company is now working on developing a marketing and communications programme that will ‘seek to involve customers from around the world and the players in the competition in a unique and inspiring way’.