Qatar Airways to run Twitter Race
Qatar Airways has begun a Twitter-powered global race designed to connect people from around the world.
Through micro-site'Tweet-a-meet' participants can turn their virtual connections into real ones by receiving 'tweet miles' for every tweet they send containing information on their chosen destination meeting point. The social media campaign has been claimed as a world first from a global airline and aims to take wired connections one level further.
Contestants are asked to log onto Qatar Airways’ micro site tweet-a-meet.com to register for the race through their Twitter account. They then select a race companion from their list of Twitter followers and an invitation is sent to the chosen companion via Twitter and email. Upon acceptance of the contest invite, teammates then select any one of Qatar Airways’ 117 international destinations as their meeting point. Once registered, contestants accumulate miles based on the number of tweets they send that include the hashtag tweet-a-meet.
They are able to track their progress and see how they fare against other teams on a leader board posted on the official micro-site. The first three teams with the highest number of tweets at the end of the race will each win a pair of business class tickets to their chosen destination. Contestants who do not make it to the top three still stand a chance to win one of five pairs of Qatar Airways Economy Class tickets to their dream destination in a lucky draw.
Qatar Airways chief executive officer Akbar Al Baker said the power of social media demonstrated that connecting people around the world was easy, quick and interactive; “Platforms like Twitter help connect people from different backgrounds, cultures and countries. With Tweet-A-Meet, we want to provide a social media platform that would connect people wherever they are and even reward them for it. A good percentage of our bookings come from online channels, so most of our passengers are very social media savvy. As a result, Qatar Airways has been actively looking at a variety of different distribution channels using new technology to reach out even more to our customers.”
Registration for Qatar Airways’ Tweet-A-Meet race has started with the race set to flag off on 15 July and end on 24 July.