BigPoint and Fox Consumer Products collaborate for the worldwide open beta launch of 'Ice Age Online'

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By The Drum, Editorial

July 10, 2012 | 2 min read

Online gaming company Bigpoint, along with Twentieth Century Fox Consumer Products, has launched the international online beta version of Ice Age Online. The free-to-play, browser-based adventure game brings together the films popular characters and a host of other social features, offering fans a new way to enjoy the latest release from the franchise Ice Age 4: Continental Drift which is in cinemas now.

In Ice Age Online, players take the role of a sloth that discovers the perfect home for its herd only to become separated by a volcanic eruption. To survive, players must rescue the lost members and build camps for their prehistoric animal friends through a combination of mission and jump-n-run gameplay.

Julia Salomon, producer, Bigpoint, commented: “We’re excited to have fans of Ice Age jump into the open beta.

“Our team is dedicated to delivering an authentic online gaming experience that is true to the cinematic adventures of Sid, Manny Diego, and Scrat – and we’re confident that fans will be entertained by Ice Age Online.”

The game, built atop the Unity 3D platform, is available in 10 languages and also features a friends list, activity graph, leaderboards and the opportunity for friends and families to visit each other camps and leave gifts behind. As players learn to master the game, and the collection of precious acorns and materials, they will be able to unlock bonuses.

President of Fox Consumer Products, Jeffrey Godsick, said Bigpoint was “a natural partner choice for launching this franchise phenomenon on an online gaming platform”.

He added: “Video games and film have an organic connection, and the online game space offers the opportunity for fans around the world to be immersed in the world of Ice Age in an all new way.”

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