Profero takes majority shareholding in Latino ad agency vox collective
Independent digital communications agency has announced that it has taken a majority shareholding of New York-based, Latino ad and content agency vox collective.
Described as a ‘digital-centric agency’, Vox will not join the Profero network as Vox Profero, with co-founders Roberto Ramos and Susan Jaramillo leading the new entity as president and chief creative officer, respectively.
The agency will aim to marry its Hispanic and Latin American insights with its new parent’s company’s global digital and social marketing strengths.
“We are thrilled to welcome Vox to Profero,” said Profero co-founder and Global CEO, Wayne Arnold. “This partnership keeps us on track to achieve our strategic goals in 2012 by accelerating our growth in the Americas, and by allowing us to offer our clients digital solutions to reach the growing and influential Latino markets.”
“The new Vox Profero boldly deepens our digital capabilities, allowing us to bring existing and future clients campaigns, content, and assets to digitally-savvy Latinos around the world,” said Mr. Ramos. “Partnering with Profero also brings us into a global arena where Latino culture continues to set trends, allowing our team to collaborate in shaping crossover campaigns.”
Financial details of the deal have not yet been disclosed at the time of writing.
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