Myleene Klass becomes latest brand ambassador for Littlewoods
TV presenter Myleene Klass has signed to work with UK department store, Littlewoods, launching her own clothing range for the brand.
Klass is the latest addition to a list of celebrities who have worked with Littlewoods, with previous collaborators including Coleen Rooney and Laurence Llewelyn Bowen.
Her fashion collection has been designed to reflect and complement the many different roles of a busy working mum, with prices ranging from £30 to £150. It has also been revealed that the TV and radio presenter will design her first lingerie collection for the brands, including swimwear for Spiring Summer 2013.
Gareth Jones, group retail director at Shop Direct Group, which owns Littlewoods, has said: “We couldn’t be happier to be working with Myleene, who is the epitome of a hardworking mum and admired by our customers for her style, confidence and down to earth approach. We look forward to working with her to provide simple and practical advice and to design collections that enable our customers to dress and feel confident whatever the occasion.”
Klass previously appeared in adverts for rival high street retailer Marks & Spencer.