Twitter to up the ante on mobile ads
Twitter has stated it is looking to win a larger slice of the mobile advertising pie after it emerged that on most days mobile ad revenues are outpacing those from traditional desktop computers.
This was announced by Adam Bain, president in charge of global revenue, who also noted that the price of a mobile ad at auction can be higher than for a desktop.
Twitter is already accessed by a majority of users on mobile devices and is looking to wireless ads to boost revenue and claw back marketing spend from the likes of Google and Facebook.
Bain said: “We think we've cracked the code on a new form of advertising. They're completely integrated within the experience, not just bolted on to the top or the bottom or the side of the viewing experience, like a traditional display ad is in digital."
Twitter expects to generate in excess of $1bn in sales in 2014, aided by such Promoted Tweets.