The Drum Magazine: 6th July 2012

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By The Drum Team, Editorial

July 6, 2012 | 3 min read

A taster of what's in our latest issue out Friday 6th July 2012.

Asian street creativity: Create or go hungry

Raw: Pervasive Creativity in Asia, a new book almost two years in the making, has been launched by Ogilvy’s David Mayo and Kunal Sinha, and celebrates the everyday creativity and ingenuity to be found on the streets of Asia.

Mail Online: just ‘good old –fashioned journalism’?

The Mail Online recently picked up Chairman’s Award at the Online Media Awards. The Drum’s Cameron Clarke catches up with deputy publisher Pete Picton to discuss the publication’s digital success.

Digital Round Table

Experts from some of the UK’s leading digital agencies discuss the challenges and pressures to emerge from the ever evolving digital landscape.

Last Word

Hamish Pringle, former director general of the IPA and strategic advisor to 23red, takes the last word this issue.The WorksSome of the latest creative interesting creative news and picks, including London 2012 inspired posters created by Build, as part of a graphic design exhibition
  • Japanese restaurant wagamama’s work with arts and children’s magazine Okido
  • London- based graphic design agency B&W Studio’s short film, Celebrating 25 Years of Effectiveness, created for DBA
  • Manchester based agency Love’s work for drinks giant Diageo
  • Studio H’s work new snack food brand Chow
Analysis and AgendaDigital and PR
  • Why have digital agencies AKQA and LBi suddenly become hot property?
  • RBS V Barclays: who does crisis management best?
Media and Creativity
  • Will the break-up of News Corporation herald a print-less future for Rupert Murdoch’s empire?
  • M&C Saatchi’s ‘simple thought’ for young creatives
The magazine regularly includes:In-depth report and analysis, regional and sector, with all the hard hitting facts, stats and trends

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