Damien Hirst donates 'Flame Grilled' artwork to celebrate the opening of new Burger King Leicester Square franchise
Internationally renowned artist Damien Hirst has donated an original piece of artwork entitled ‘Flame Grilled’ to Burger King’s Leicester Square franchise.
The piece will be a key feature of the newly remodelled Leicester Square ‘Flameship’ restaurant, located in the heart of London’s biggest tourist district. The full name given to the piece was ‘Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting 2003’- the last part being apt to the brands unique was of cooking its burgers.
The new Leicester Square ‘Flameship’ restaurant has been designed to showcase the brands signature flame grilling with the installation taking pride of place in the upstairs dining area, protected by reinforced glass to ensure its safety.
Burger King Leicester Sqaure franchisee, Django Fung, commented: “I love the novelty of Damien’s artwork being in such an unexpected place.
Art should be accessible to everyone, especially in such a busy summer, and putting this painting in our new look BURGER KING® restaurant in such a high profile location does just that.”
Jo Blundell, Burger King UK Ltd marketing director for the UK and Ireland, added: “All of our new look restaurants will provide a more modern experience to enjoy the great taste of our flame-grilled burgers.
“In the case of Leicester Square, we’ve given Londoners and guests to the capital a little something extra to enjoy!”