Sailor Jerry unveils global digital film campaign
Sailor Jerry has launched its first-ever global digital film campaign, produced by Quaker City Mercantile, using material from events, concerts and films.
Set to the song Where Eagles Dare by The Misfits, the two-minute short film cost $7m to produce and was unveiled on Facebook.
The film will be supported by digital, print and outdoor advertising in addition to events, and social media activity across the brand’s digital channels.
Enda O’Sullivan, Sailor Jerry global brand director, said: “This film marks a significant moment in the life of Sailor Jerry Spiced Rum, a brand which celebrates Norman Collins and his unflinching commitment to authenticity, independent thought, and creative expression. We wanted to honour the man, his legacy and the people who share his values, individuality and independent spirit.
“Over the past few years, we’ve seen a global surge for the Spiced Rum category, primarily in the US, Canada, UK and Australia. Sailor Jerry is recoginsed as a leader in the category and has long epitomised a hard-working, hard-playing lifestyle inspired by the legacy and values of Norman Collins. This film is a natural step in the brand’s growth and gives back to those who have joined us in celebrating Norman Collins’s legacy at our events and gigs around the world. It just made sense to use actual footage from our events, concerts and films in the campaign to celebrate Norman Collins, his legacy and those people who make up the Sailor Jerry community. This spot is an anthem for the man, the rum and the likeminded individuals out there.”