Pure360 handling email and SMS for NHS new Information Service for Parents initative
Digital marketing company Pure360 has revealed it is the email and SMS provider behind the new NHS Information Service for Parents.
Part of a wider Government initiative launched last week, including an online video directory, the campaign is built around the different needs of different families during pregnancy with initial open rates are in excess of 40% with 1000 expectant parents signing up daily.
The campaign sends personalised email and SMS messages to expectant mothers in the UK and is one of the largest online communications campaigns for parental promotion. The weekly messages contain advice, information and videos covering a wide range of subjects.
The campaign was created in just three months and Marc Munier, commercial director at Pure360 said he was “really proud of the team at Pure360,” he added, “to have developed such a complex system on such a tight timescale is quite something… [Pure360] once again, have pushed the boundaries of the possible and helped create a highly valuable knowledge resource for expectant families across the UK.”
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