Creative agency Music has created an identity and graphics for the Britain Creates 2012: Fashion & Art Collusion.
Led by The British Fashion Council, Britain Creates provides an opportunity to celebrate and strengthen the longstanding relationship between fashion designers and visual artists with iconic British designers pairing with top contemporary artists.
The collaborations, including Matthew Williamson and Mat Collishaw, and Paul Smith and Charming Baker, have created exclusive pieces which were unveiled earlier this week at a VIP Gala fundraising event. These will now go on display at the Victoria and Albert Museum (V&A) from July 6 to 29 and an installation in Selfridges called ‘Wonder Windows’ will be on display during July and August.
Music’s work for the Britain Creates identity includes graphics and printed materials for fundraising events, window graphics at Selfridges and designing the official merchandise which is currently on sale at Selfridges.
“Inspired by moiré pattern, the Britain Creates marque is formed from two sets of parallel lines, referencing two collaborators on each piece of artwork,” said John Bland, designer at Music, “Where the two elements meet they work together to create something visually more interesting.”
Money raised will go to supporting emerging artists and designers and encourage them to work together on future collaborations.