eBay launches motor app amidst smartphone sales boom
eBay has reported that consumers are increasingly accessing its virtual market place via their smartphones, dismissing security concerns to take advantage of the convenience and ease of bidding on the move.
More surprisingly this trend is even reflected in big ticket items such as £40k being splashed on both a Land Rover and a Porsche via a smartphone.
These have been facilitated by the eBay Motors app which features image recognition technology to analyse photographs of your car to find similar models and parts.
Nearly 45,000 vehicles were bought via eBay in the first three months of the year, representing one fifth of all UK vehicle sales over the period.
This broke down to a car being sold every 57 seconds – putting even Nicolas Cage to shame.
Petra Jung, Head of Mobile Shopping at eBay UK, said: "Brits are in poll position when it comes to shopping on mobile devices, snapping up an item every second via eBay's mobile platforms.
"In particular, we've seen a huge acceleration in vehicle sales on eBay UK with almost £70 million worth of vehicle purchases made via smartphones in the first three months of 2012.
"The new eBay Motors app will make shopping for cars, parts and accessories through smartphones even faster and more convenient, and the new Vehicle Finder helps car buyers snap and search for their dream car the moment it catches their eye."