The Perfume Shop appoints Keran Fordham to new role as commercial director
The Perfume Shop has today announced the move of Keran Fordham from buying director to commercial director for the brand.
In the new role, Fordham will now be responsible for the buying division, marketing strategy and e-commerce across the business.
She said: “Since joining The Perfume Shop over five years ago, I have seen first-hand how hard the entire business works to ensure we are market leaders and I am thrilled to have been appointed as commercial director.
“We’ve had a great start to 2012 with our position in The Times Top 100 Best Companies To Work For and rating in the Which? 100 Shops Rated survey and I am excited to help drive the business forward and continue to develop and grow our core values.
“We pride ourselves on having excellent customer service, a wide variety of brands at number of different price points as well as offering our staff and internal teams the opportunity to see how we impact the industry and feel part of The Perfume Shop family.”