ADTECH has revealed that it is to deliver video ads for TV3 across its catch-up IPTV service and other interactive features on Sony Bravia TVs and Blu-ray Disc players.
The new advertising service from TV3 launched last week.
Jill O’ Brien, online commercial manager for TV3, said: “We are delighted to offer clients a brand new advertising platform on Sony Bravia TV’s. Advertisers can now reach a key ABC1 demographic through pre and mid roll video advertising around all 3player content.
“While we were keen to partner with Sony on this platform, enabling ad integration around the content was an integral part of this project so we were excited to work with ADTECH to facilitate that. As a commercial broadcaster, making a return on our investment is key, and this new advtv3ertising channel offers our clients an innovative new platform on which to engage with our viewers.”
Erhard Neumann, CEO of ADTECH, said: “Traditionally, we’ve focused on delivering display ads, but more recently we have been working with them on delivering video ads via IPTV – such a great project. Sony is a world leading technology company and we are delighted to collaborate with them. We’ve worked very closely through our software engineering team in Dublin with both TV3 and Sony to ensure that the ads are delivered correctly. The collaboration has been very effective with great teamwork on all sides and the beta period has gone really well. It’s great to see it go live.”