We R Interactive signs deal with Universal Music for Lyroke game
We R Interactive has signed a global deal with Universal Music UK, which will see its artists featured on new game Lyroke.
Lyroke will be available initially on Facebook and on a dedicated site, before being rolled out on other platforms, and will combine music videos with an interactive game mechanic.
James Healy, Universal Music UK commercial director, said: “The rise of social gaming has opened up many opportunities for artists and music. We R Interactive are one of the most exciting and creative companies looking to create novel engagement online - this partnership is a continuation of our strategy to place our repertoire into as many new business areas as possible, and to support new business models.”
We R Interactive will name Universal Music artists featured on Lyroke and further partnerships over the coming weeks.