The IAB has announced the appointment of, ex-CBI policy advisor, Martha Costas as their new mobile regulatory affairs manager.
The IAB/PwC 2011 full year ad spend study showed that the mobile advertising industry is now worth in excess of £200 million, rising 157% from 2010.
Following this rise the IAB is boosting its regulatory and public policy team to help sustain the growth of the sector by providing the optimal policy environment for digital advertising.
Costas’ new role will be responsible for managing regulatory and public policy issues facing mobile advertising, as well as supporting the existing IAB regulatory and public policy strategy.
Commenting on her new role, Costas said, “As the mobile advertising sector gains momentum globally, I am thrilled to join the IAB and to support its mission in the UK.
“I look forward to contributing to the IAB's efforts to support the on-going growth of the industry, leveraging the opportunities created by these technological developments.”
Nick Stringer, IAB director of regulatory affairs, said, “Marta joins the IAB at an important time for digital advertising.
“The regulatory challenges we face online are even more significant in the mobile space. The IAB will be working with advertising partners and stakeholders to help meet them.”