There can be few things less likely to inspire happiness than security cameras - unless you're Coca Cola. This great commercial from the Latin American arm of the soft drinks giants does just that.
Highlighted by Adweek as Ad of the day, the magazine says, " The point of a security camera…is to catch the bad guys who did the bad things so that we can all feel more, well, secure. But what about the untold of hours of film that don't capture some shady endeavor?"
Answer: "In the incessantly sunny world of Coca-Cola, they're filled with happy people doing good deeds."
The ad was created by production company Landia, of Buenos Aires, Los Angeles and Madrid, to the tune of Supertramp's "Give a Little Bit." Captions include "people stealing kisses," "music addicts," "potato chip dealers," "attacks of friendship" and "friendly gangs."
Go ahead, enjoy the ad . . and have a Coke!