Skype set to launch in-call ‘conversation ads’
Skype is set to launch in-call ‘conversation ads’, which the advertisers hope will lead to the viewers discussing the content while on their call.
The ads will be targeted based on location, gender, and age.
Sandhya Venkatachalam, VP of advertising and monetization at Skype, said: “These new display ad units will appear within the calling window of users who do not have Skype Credit or subscriptions when they're making 1:1 Skype-to-Skype audio calls using Skype for Windows.
“We're excited to introduce Conversations Ads as an opportunity for marketers to reach our hundreds of millions of connected users in a place where they can have meaningful conversations about brands in a highly engaging environment. Skype is already at the center of meaningful conversations, where families, friends, and colleagues spend time together.
“While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.”