Cannes Lions

CANNT Festival set to launch with Kitcatt Nohr Digitas Lion Hunt

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By The Drum Team, Editorial

June 14, 2012 | 2 min read

The CANNT Festival for creative agencies will launch on Monday, with Kitcatt Nohr Digitas unveiling a Lion Hunt game, challenging people to tweet them pictures of lions they have found in London, from statues to stuffed toys.

The CANNT team at Kitcatt Nohr Digitas will reward each tweeted lion sent to @kitcattnohr with the hashtag #canntlionhunt with points, with the winner receiving an iPad.

Paul Kitcatt, chief creative officer, said: “This is an exciting time to be in London. With the Olympics just around the corner all eyes are on the UK’s capital and we want to encourage people to discover the hidden nooks and crannies of a city steeped in over 2,000 years of history. The lion is a traditional symbol of history and we think people will be pleasantly surprised at just how many examples they come across.”

LBi, Dare, Work Club, Agency Republic, Plan B Studio, Hyper Island, She Says and Vitamin T are all agencies while will be involved in the CANNT Festival, which runs next Monday-Friday.

The competition will run from Tuesday 19 June at 10am to Tuesday 26 June at 3pm.

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