The Taiwan Tourism Bureau unveils London campaign
The Taiwan Tourism Bureau is set to launch its first London taxi advertising campaign, featuring the tagline ‘Time for Taiwan’.
Handled by London Taxi Advertising, the campaign will run through the Olympics, featuring ‘The Heart Of Asia’; made up of caricatures of traditional Taiwanese figures, architecture, flowers and objects from the region.
Paul Tremarco, sales director at London Taxi Advertising, said: “The team at London Taxi Advertising are very happy to be able to demonstrate the excellent creative platform of London taxis. We and our client are extremely pleased with how the artwork has transformed to the media space, working to capture their message and ensure the taxi holds the design perfectly.”
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