The Fathers’ Story Week website for Fatherhood Institute has been relaunched by JJ Marketing.
Starting today and running for the week leading up to Father’s Day, Father’s Story Week calls on schools, nurseries and individuals to do more to help dads support their children’s education.
Adrienne Burgess, joint chief executive of the Fatherhood Institute, said: “It’s a celebration of fatherhood and fathers’ vital role in their children’s lives. Many dads want to be more involved in their children’s education, but often it’s hard for working dads (and mums), to know how best to support what the school’s doing. We know from research that, when fathers are involved in the right ways, they have a significant positive impact on their well-being and learning outcomes. Schools and other organisations can do a lot to help this happen and Fathers’ Story Week is the perfect opportunity for them to start reaching out.”
JJ Marketing was involved with the branding, design and build of the site, which includes a moderated, user-generated content function.