Affiliate Window enters US marketplace as buy.at brand dissolved
Following its acquisition by buy.at in 2010, affiliate network Affiliate Window has announced its launch to the US market is it dissolves the buy.at brand across both the UK and US.
In announcing the expansion into the US for the Affiliate Window offer, the company has highlighted the ‘significant challenges’ that it faced in aligning the two network platforms, which led to the decision that a ‘unified solution’ was needed for all of its advertisers and publishers.
This led to the introduction of Affiliate Window’s centralised tracking solution being used, allowing for the migration of programmes from buy.at to Affiliate Window.
Mark Walters, managing director of Affiliate Window, commented: “The US market is advancing and the levels of sophistication of our advertiser and publisher partners require a platform capable of coping with those demands. New technology is supposed to make life easier, add value or deliver innovation and we hope our clients feel that the new platform delivers all three. Everything we do has these three elements in mind and ensures we are consistently reinventing what we know and what our partners need.”
All staff in the US will continue, with new recruits joining the team in the coming months, The Drum has been informed.
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