Morrisons signs six-figure contract with Big Brother to become shopping partner

Morrisons has signed a six-figure deal with Channel 5’s Big Brother to become its official shopping partner.

Housemates will be able to buy groceries from Morrisons in their weekly shop, with it arriving in bags featuring the retailer’s logo.

Under the deal, negotiated by MEC access, any own-brand food bought will also have its packaging visible: logos are normally covered.

Rebecca Singleton, Morrisons’ marketing director, said: “With the housemates’ challenging weekly shopping budget, Morrisons offer a fantastic choice of options for them to be able to eat great food, whilst making the most of every important penny.”