Pilot Pen begins roadshow with The Circle Agency
The Pilot Pen Company has launched a roadshow to promote its FriXion range of erasable pens.
Devised by The Circle Agency, the roadshow will visit shopping centres and festivals throughout June and July.
Consumers are given the chance to doodle with the pen, before being given a sample along with a coupon valid at WH Smith, Ryman Stationery, Paperchase, Staples or independent retailers, which offers 50% off a triple pack of FriXion pens.