The Million Pound Drop to launch mobile ‘play along’ app
The Million Pound Drop will launch a mobile app on iOS and Android, featuring a new play any time game as well as the play along game, Channel 4 has announced.
Created by Remarkable Television, the producers of the TV show, and developed by Monterosa, the iOS version will launch this month, with the Android version to follow.
David Flynn, creator of The Million Pound Drop Live said: "The Million Pound Drop has been groundbreaking in bringing simultaneous play along to a mass audience. Now with our mobile app even more people can join in, and with the play any time game you'll be able to hone your skills to give you the best possible chance of beating the Drop."
The game features more than 700 questions including 250 brand new questions researched especially for the app, plus questions included in the 2010 and 2011 TV series. It also includes social sharing on Twitter and Facebook.
Simon Brickle, managing director of Monterosa, said: "The Million Pound Drop has become a global standard for real time social interactivity with television. Now the new mobile apps are taking a big leap forward by combining tactile touch-screen gameplay with a new paid content business model. We're proud to be delivering another groundbreaking UK-originated second screen TV project."
Jody Smith, Channel 4's multiplatform commissioning editor for entertainment and comedy, who commissioned the app, added: "I'm pleased we're taking the UK's most successful play along show to an even bigger audience, by launching on smart phones. We're expecting to reach even higher numbers, because pretty much everyone watches TV with their phone or tablet to hand. A lot of effort was put into the new Play Any Time game mode, to make the experience slick, exciting and worth paying for."