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Hertz

Hertz announced as British MotoGP title sponsor

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By The Drum Team | Editorial

June 7, 2012 | 1 min read

Car rental brand Hertz has become the title sponsor of this month’s British MotoGP, following a collaboration with MotoGP rights holder Dorna Sports and Hertz.

Hertz will receive media exposure through a range of branding opportunities at the circuit as part of the sponsorship, including at the trackside, bridge, starting point, winners' podium backdrops, and clothing of the Paddock Girls.

Michel Taride, president of Hertz International and executive vice president of Hertz Corporation, said: "Britain is certainly on the world stage for sports this year, and I'm very proud that Hertz is the title sponsor of the exhilarating British Grand Prix.

"The adrenaline-fuelled MotoGP event will have fans on the edge of their seats as they marvel at the feats of the riders and their motorcycles alike, and it is a privilege to be part of the action."

Hertz

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