6 June 2012 - 2:53pm | posted by | 0 comments

Video: Vauxhall launches new England team TV ad ahead of Euro 2012

Vauxhall has launched its new TV ad starring the England squad.

The ad features the likes of Steven Gerrard, Scott Parker and Joe Hart standing shoulder-to-shoulder with football fans and Vauxhall staff from the car manufacturer's Ellesmere Port production plant on Merseyside.

There is also a blink and you'll miss it cameo from John Barnes.

Created by McCann Birmingham, the ad follows Vauxhall's previous 'Home Nations' ad promoting its sponsorship of the England team and is again soundtracked by 'What a Life' by Noel Gallagher's High Flying Birds.

James Cross, who handled the creative direction of the ad alongside Tim Jones, said: "The advertisement captures the excitement and anticipation a nation feels heading into an international football tournament, but it's not about being a die-hard football fanatic, it's about people everywhere showing support for their nation.

“This advertisement is a celebration of that. And it's this message of wide-ranging support that's true of Vauxhall as a brand.”

The ad launches ahead of Euro 2012, which gets underway on Friday, and was first aired before England's final warm-up friendly with Belgium on ITV over the weekend.

Marketing director Peter Hope said: "During a major tournament, we all become football fans and as the England Team sponsor, we wanted to capture the emotion just before a major England fixture."

The advert will air around key fixture dates during the summer.

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