Freeview has today launched a new advertising campaign urging the nation to watch the summer's sporting events on Freeview HD.
Created by Leo Burnett, the ad uses the helium balloons from from previous Freeview campaigns to illustrate the immense amount of sport on screens this summer - including the Euros, Olympics and Wimbledon.
Freeview's head of marketing, Owen Jenkinson, said: "Freeview has always had a genuine desire to provide great TV for free. This summer we will be offering people the best seat in the house to watch the thrilling sporting action in glorious HD without the worry of how much it’s going to cost them each month.”
The TV campaign launches on ITV tonight and will run until 27 August on ITV, Channel 4's channels and the UKTV network.
It will be supported by radio spots on the Global Network and TalkSport along with video on demand pre-rolls on 4OD and ITV Player.
There will also be point of sale literature placed in 2,000 retail stores across the country and experiential activity will take place in nine town centre locations across the UK during key sporting weekends.
And Freeview has developed a series of countdown clocks for the big sporting events using a visual technique called cinemagraph.
Viewers will be able to access the digital calendar to plan their TV viewing by visiting Freeview’s website and Facebook page.