31 May 2012 - 3:39pm | posted by | 3 comments

Video: Sir Alex Ferguson, Wayne Rooney and Manchester United teammates star in new DHL ad

Sir Alex Ferguson, Wayne Rooney and Ryan Giggs are among a host of Manchester United stars appearing in a new ad campaign for DHL.

The delivery giant's new UK marketing campaign gets underway tomorrow with a TV ad showing a package making its way from Old Trafford to the other side with the help of United's star players.

DHL was able to secure United's involvement in the ad thanks to its sponsorship of the club and its role as the team's 'official logistics partner'.

A second ad will promote DHL's involvement with Formula 1, which it moves around the world from race track to race track.

The TV ads have been created by 180 Amsterdam. Its creative director, Al Moseley, said: "The work tries to capture the energy and excitement of these phenomenal partnerships.”

Along with the UK the campaign will also run in Turkey, Norway, China, India, South Korea, South Africa, UAE and Mexico.

Along with the full-length TV ad above, the campaign also features cut-down versions, press and outdoor ads and digital activity including behind the scenes footage of United players which will run on DHL channels.

Media is handled by MEC.

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Comments

31 May 2012 - 19:46
gnwal10909's picture

At least this time there was no real acting involved from the United players !! Not a bad advertisement really www.talkingreds.net

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1 Jun 2012 - 14:39
Gentle lovemaking's picture

Isn't it basically just this, but with a parcel? http://www.youtube.com/watch?v=V1k658QIFBE

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5 Jun 2012 - 21:20
byfan42226's picture

Clever ad with an approach which veers from just standard product features...

We review ads, and these are our thoughts on it... wp.me/p1YqS8-49

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