Meantime Brewing Company unveils first ATL campaign with Black Arts
Meantime Brewing Company has unveiled its first above the line campaign with Black Arts as it aims to promote its London heritage.
The work will run across selected London print media as the brewer relaunches its websites and social media platforms.
Each execution features different black and white shots of creative “Londoners” who moved to the city, with photographs by Tom Stoddart.
Richard Myers, marketing director of Meantime Brewing Company, said: “London is a very important part of the Meantime story – we’re Greenwich born and bred – as well as a central part of the story of beer itself. The UK’s capital was once the global centre of beer-making and brewers from across the globe would come here to learn their craft. At Meantime, we want to be an influential part of London regaining its place as the home of the finest brewing in the world.
“We also wanted to celebrate the talents of craftspeople from across the city – whether tailors, illustrators, designers, dancers – in order to tell our own story of being a craft product. Part of what has made Meantime a success is taking the finest ingredients, heritage brewing skills, artisanal beer-making recipes, combining those with the latest technology to create the a superior product. We wanted to celebrate this approach wherever we found it to get that message across.”