Games, entertainment and social media top for app impressions
Games, music and entertainment, and social media are the top three app categories in terms of impressions in Q1 of 2012, Millennial Media has found.
Entertainment applications have started to grow significantly in proportion to music applications, which have topped the entertainment category for over a year.
The mobile device mix report also found that Apple iPhone accounted for 15% of mobile phone impressions and maintained its position as the number one mobile device on Millennial Media’s platform since March 2010, while also representing 28% of the top manufacturers’ impression share.