23 May 2012 - 9:24am | posted by | 0 comments

Hachette UK appoints The BIO Agency to create online strategy

Hachette UK appoints The BIO Agency to create online strategyHachette UK appoints The BIO Agency to create online strategy

Publisher Hachette UK has appointed The BIO Agency to create an online strategy.

The agency has been asked to create a digital framework for the group to ensure its websites reflect the company, imprint, brand or author it represents.

Chris Emerson, chief operating officer at Hachette UK, said: “We are a large, federal group and our websites need to reflect the diversity of our companies. The way we publish and sell books is changing radically. We were looking for an agency who would break new ground for us, giving us a web architecture that would keep pace with advances in technology and be flexible enough to support a variety of sites with a multitude of requirements, offering a great experience for consumers and giving us all the tools we need to capture data and interact with our customers. We found the right partner in BIO.”

Peter Veash, managing director of The BIO Agency, added: “We are delighted to be working with Hachette. They recognise the need to provide a real connection online with the vast audience for their books and authors. The new sites won’t be like anything else seen for this sector.”

The BIO Agency

The BIO Agency has been providing Big Ideas Online since they were founded in 2006. They are made up of specialist teams which allows them to be... Read more

Don't miss out... Get your Digital news by email

See all specialist newsletters

6 related companies from Profile Hub:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Video your best #ThriftyFamily saving tip for a chance to win £100

02/09/2014
Saving money doesn’t have to be tedious – it can be fun too...

Case Study | RLH

01/09/2014
Chris Ross, MD of full-service B2B advertising agency RLH,...

Brand new logo design for The Scottish Graduate School for Arts and Humanities

29/08/2014
The Scottish Graduate School for Arts and Humanities (SGSAH...

DrupalCon 2014

27/08/2014
We were selected by the Drupal Association through a...

New Forest National Park - Young David Attenborough discovers the Tech Creche

21/08/2014
Research conducted by the New Forest National Park...