Arla Foods' Puck brand gets new look from kernel
Arla Foods is relaunching its Puck dairy brand in the Middle East with new designs created by Manchester agency kernel.
Kernel repositioned and redesigned the brand 'to create a unique, softer and more natural expression, in contrast to its very masculine, hard-edged competition'.
Puck is available in 16 Middle Eastern and North African countries and can also be found in specialist shops in the UK.
Paul Iddon, kernel's UK managing director, said: "This was an exciting project to be part of, utilising our many years of experience working on both UK and global consumer and retail brands.
"We are currently working across a broad spectrum of FMCG and B2B client projects.”