Spotify launches in Australia and New Zealand
Digital music service Spotify has launched in Australia and New Zealand, offering users the chance to listen to its archive of over 16 million music tracks.
The advertising supported service has launched with partners such as Commonwealth Bank, CUB, Fairfax Media’s websites Daily Life and TheVine, McDonalds, ninemsn and Virgin Mobile, who will run campaigns in partnership with Spotify in the coming months.
“We’re unbelievably excited to be here,” said Spotify co-founder and CEO Daniel Ek. “Australians are massive music fans and we’ve created a service that we know they’ll love.
“Spotify offers everything you could possibly want from a music service: it's free, it's fast, it's easy to share and with more than 16 million songs we have one of the biggest on-demand music libraries in the world. Music is inherently social. That’s why we built the best social features into Spotify for easy sharing and the ultimate in music discovery.”