Jo's Trust launches biggest ever campaign to encourage cervical screening
Jo's Cervical Cancer Trust is launching its biggest advertising campaign to date to encourage women to attend their cervical screening test.
The bus campaign runs for the next four weeks in Birmingham, Cardiff, Glasgow and Manchester, and two weeks in London from 11 June.
Created with CBS Outdoor, the campaign bears the message that 'cervical screening saves lives' and arrives ahead of the Cervical Screening Awareness Week beginning 10 June.
Robert Music, director of Jo's Cervical Cancer Trust, said: "This is the biggest advertising campaign we have ever run and we’re focusing on five key cities where numbers of women taking up their screening invitation are below the national average. We’re hoping that the adverts will help to reach women in these regions who have missed or delayed attending their cervical screening."
The outdoor campaign is part of a wider drive to increase awareness around screening, including targeted outreach to regional health professionals, UK-wide local fundraising event Walk for Fun on 16 June and the launch of the third annual Cervical Screening Awards 2012.