Carling announced as the official beer of The Big Jubilee Lunch
Carling has been announced as the official beer of The Big Jubilee Lunch, with 300,000 free aluminium bottles to be distributed to street parties.
The Big Jubilee Lunch is part of the programme of events to celebrate the Queen’s Diamond Jubilee, and millions of people are expected to be attending street parties.
Jeremy Gibson, Carling brand director, said: “The Jubilee promises to be a great celebration for Britain and, as the nation’s number one lager, Carling is proud to be a part of The Big Jubilee Lunch. From a brand perspective, I cannot think of a more perfect fit with our ‘Refreshingly and Brilliantly British’ positioning as a large audience will be sampling Carling during a quintessentially British celebration.”