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By The Drum Team, Editorial

May 22, 2012 | 1 min read

Aspire, the charity which helps people who have suffered spinal cord injuries, has launched a direct marketing campaign with JWT London to increase brand partnerships.

The activity features three executions which tell the true stories of people that Aspire has helped, delivered as hand illustrated, scrollable emails.

The aim of the campaign is for Aspire to open a conversation with the recipient of the emails in order to build brand partnerships.

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JWT London

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