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Infographic: The potential of Facebook’s newsfeed ads vs. IPO valuation

Webtrends has created an infographic ahead of the Facebook IPO.

The infographic explores the potential revenue available in newsfeed ads, to show one way it could make money to make its valuation.

The research found that if Facebook sells one ad for each of its 500 million daily active users per day, at $0.02 apiece, every day for an entire year, it will generate $3.6 billion in revenue.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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