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Infographic: The potential of Facebook’s newsfeed ads vs. IPO valuation

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By The Drum Team, Editorial

May 17, 2012 | 1 min read

Webtrends has created an infographic ahead of the Facebook IPO.

The infographic explores the potential revenue available in newsfeed ads, to show one way it could make money to make its valuation.

The research found that if Facebook sells one ad for each of its 500 million daily active users per day, at $0.02 apiece, every day for an entire year, it will generate $3.6 billion in revenue.

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