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O2 launches social media initiative asking customers what they want to receive discounts for

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By The Drum Team, Editorial

May 14, 2012 | 1 min read

O2 is today launching a scheme asking customer for their suggestions for what brands O2 should secure for Priority Moments.

O2 is asking customers to tweet the name of the brand and/or deal they’d like to see using #o2prioritymoments, or post it on their Facebook page.

The company will then use these crowdsourced suggestions to try to get deals wanted by the public.

Sally Cowdry, O2 marketing and consumer director, said: “Priority Moments is all about creating great experiences and adding value for our customers. Now we want to take that a step further by asking them to tell us what brands they would like us to approach for new offers via Priority Moments.

“We recognize that times are tough and budgets are tight across many UK households so this is a further demonstration of how we’re listening to our customers and promising to deliver on their behalf. So whether it’s helping towards a family day out or providing extra value for a shopping trip we’ll be campaigning to provide more great offers for O2 customers.”

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