Isobar hires CHI's Patricia McDonald as executive planning director
Isobar UK has appointed Patricia McDonald from CHI & Partners as executive planning director.
McDonald was CHI's head of digital strategy and a founding partner of its social media division, The Social Practice, working with clients including Argos, RSPCA and The Mobile Money Network.
She replaces Martin Bailie who has been promoted to commercial strategy director. Together they will work across all four Isobar divisions in the UK - glue Isobar, Isobar Mobile, Isobar Social and Superglue.
Penny Herriman, Isobar UK CEO, said: “Martin is a huge asset to Isobar and it’s great to focus him on the future direction of the company, ensuring we have the right offerings in place as we evolve our digital capabilities so that we can really pioneer exciting technologies and new product offerings with our clients.
"Patricia is a fantastic strategist who totally gets brands and how they exploit the digital space. It’s great to have such talent on board.”