11 May 2012 - 12:05pm | posted by | 0 comments

Ogilvy & Mather appointed by Heineken as Kronenbourg 1664 creative agency

Ogilvy & Mather appointed by Heineken as Kronenbourg 1664 creative agencyOgilvy & Mather appointed by Heineken as Kronenbourg 1664 creative

Heineken has appointed Ogilvy & Mather as the creative agency for Kronenbourg 1664.

Following a four-way-pitch, managed by AAR, the agency will take over creative dutures from BBH.

Bruce Reinders, brand director-premium Lager at Heineken, said: “We were very impressed with the quality of the strategic thinking and creative work developed by Ogilvy. This wasn’t an easy brief to crack. With the work that we’ve seen, we believe that not only will consumers continue to respect Kronenbourg 1664 but for the first time in a long time they will emotionally engage with the brand too!”

Hugh Baillie, CEO, Ogilvy & Mather added: "We are thrilled. Kronenbourg is a great tasting beer with huge potential as a brand. It is also a wonderful creative opportunity for us in the UK and we can't wait to get the work out."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...