Ultimo Beauty appointment for Instinct PR
Ultimo Beauty, the sister beauty company of Michelle Mone’s Ultimo bra company, has appointed Instinct PR to promote its new UTan product.
Reporting to both Mone (pictured) and Ultimo’s general manager Margaret Attwool, the appointment of Instinct will the agency tasked with featuring UTan through beauty and lifestyle broadcast and national media, while further product launches will also roll out later in the year.
Instinct PR founder and director Jonathan Kirkby, commented; “There is no better way to celebrate turning a year old than with winning a prestigious account like Ultimo Beauty. I have been working amongst the beauty industry for 10 years so setting up a beauty division seemed like a natural progression and I’m delighted that our first win is Ultimo Beauty”.
Mone added, “I have worked with Jonathan in the past and felt there was no-one else who could get the job done. instinct pr’s strategy for the launch was really strong and they demonstrated great passion and drive for this campaign. This launch is key to the Ultimo business and I’m confident that instinct pr is the right agency to launch and grow Ultimo Beauty.”