Mr Kipling unveils 'Jubilee Celebrations' campaign
Mr Kipling is launching a national advertising campaign to mark the Queen's Diamond Jubilee.
Created by JWT London, the 'Jubilee Celebrations' campaign comprises a series of ads showing miniature figurines enjoying the festivities.
Launching on 14 May and running until 17 June, the outdoor and print activity is the first creative work produced by JWT London for Premier Foods since being handed the advertising accounts for its Mr Kipling, Ambrosia, Hovis and OXO brands earlier this year.
JWT had previously handled the Mr Kipling account in the 1960’s and invented the ‘Exceedingly Good Cakes’ line.