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Google SEO Search

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By The Drum Team | Editorial

May 11, 2012 | 2 min read

The Drum has published its special report on search marketing, which explores the discipline, from SEO to PPC, looking at key industry trends and challenges facing search marketing teams.

From pay-per-click advertising to organic search, search marketing is an industry in its infancy, yet it plays an ever-increasing role in the strategies of digital marketing teams.The IPA Bellwether Report, the quarterly survey of marketing budgets, recently revealed that online search/SEO spend was revised up by 4.7 per cent, indicating growth in the industry. Search plays a dominant role in marketing strategies, with 91 per cent of companies using it, according to the Econsultancy/ Guava UK Search Engine Marketing Benchmark Report (May 2011), whilst investments are set to increase for both paid search and SEO. Around two-thirds (66 per cent) of companies surveyed in the Econsultancy/Experian Marketing Budgets 2012 Report (February 2012) are planning to increase budgets for SEO, whilst the same report found that 54 per cent of companies indicated they are planning to increase their PPC budgets.In this supplement, The Drum explores the challenges facing the search marketing industry at present, including the recent changes to Google’s algorithm. We showcase industry opinions on the subject, gleaning insight into the key trends and exciting developments afoot – such as the Yahoo! and Bing Search Alliance – and discover the impact marketing-wide game changers social and mobile are having on search.
Google SEO Search

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I Spy Marketing

“The Uptimisation Agency”

Launched in 2005, I Spy is an independently owned digital specialist marketing agency that delivers an integrated natural/paid search, social media and website conversion service to its clients.

I Spy has offices in both London and Manchester and isone of the fastest growing specialists in its field, having built its reputation on the evolution of a whole new approach to digital marketing that it calls Uptimisation.

Uptimisiation seeks to break the boundaries of standard optimisation by blending our analytical and management tools with a deep understanding of target market behaviour and our clients objectives. Through this approach we deliver outstanding ROI without fail every time! Our handpicked team of digital marketing specialists apply their craft with creative precision which has already brought uptimised results for Vauxhall, Dunhill, Avon, Waterstones, Jobsite, UKTV and Parkdean Holidays. I Spy is a founder member of the IPA’s search body, a member of the Internet Advertising Bureau, Google Adwords, Conversion and Analytics Qualified.

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SEOptimise

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Epiphany

Building brand recognition is what we do. By combining organic search strategies, paid campaigns, engaging social and rich content we get our clients in front of the right audience in the moments that matter.

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Equator

Equator is the ideas company for a connected world.

We believe in the power of innovative ideas, meaningful connections and big numbers to truly transform Connected World Brands. Our unique model brings experts together to create remarkable connected ideas that consistently deliver big number returns for clients across all sectors. We are proud to have grown to be the UK's second largest independent Integrated Agency,

Connect with us if you want to find out more - we'd love to hear from you.

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iCrossing UK

We are iCrossing. We build seamless digital experiences that influence consumers to act. With unrivaled access to Hearst’s powerful consumer insights, we uncover the data-powered drivers that matter to your audiences and use them to build impactful, creative, consumer-first experiences that provide significant business growth.

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Ph.Creative

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Bauer Media

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Stickyeyes

Some online marketing agencies are all style and no substance. Others are so geeky they forget your customers are only human.

We’re relentlessly improving our digital specialisms to provide maximum return on investment, whatever it takes. ROI may be an over-used term, but we’ll never tire of it, because it’s what matters most.

Our approach to digital marketing is made up of the perfect blend of technology, insight and creativity.

Our technology is like no other, with dedicated, proprietary tools that support the creation of digital strategies in organic and biddable media, content and social media. This allows us to remove the guesswork and conjecture in digital marketing, and plot your pathway to success.

We use this data, as well as our leading digital insight and the expertise of our partners in the IPG Mediabrands Group, to devise remarkable creative campaigns, engaging content and intelligent paid activity that are focused on increasing your brand visibility, growing your audiences and delivering results.

We have adopted this approach in more than 20 international markets for some  of the world’s biggest brands, including GlaxoSmithKline, Hilton and Hertz, delivering award winning campaigns that have delivered significant returns on investment.

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www.stickyeyes.com

0113 391 2929

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Latitude Digital Marketing

Latitude makes money for its clients with digital marketing, designed around the customer’s life … not just data.

The best Latitude campaigns start with a customer profile built on the largest, most accurate and most verified consumer database of its kind – Define.

But it’s the context Latitude applies on top of that data, combined with our creativity, which sets our clients apart.

We enable brands from all over the world to reach more of the right people, in the right way, at the perfect moment.

Since 2001, we have refined this customer-first approach across PPC, SEO, Display, and Creative.

Our talented people make this happen from our Warrington HQ, London, Lithuania, and Dubai.

 

*Define is a consumer database of 46 million people in the UK. The Define data analysts live and breathe the same intelligence-led approach to gain insights on the customer’s life … and remove the guesswork for our clients.

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Found.

WE ARE FOUND.​

WE HELP BRANDS GET FOUND ONLINE.​

We’re the digital performance experts who devise and deliver more opportunities for brands to grow online.​

As a dedicated team of digital marketing experts (with specialisms in paid media, SEO, CRO, digital PR, data science, and growth consultancy), we use tech automation, smart data, and human brilliance, to help B2C brands (like PUMA, Fender, Unilever, Secret Sales, and Wowcher) and global B2B brands grow online. ​

We utilise a creative, methodical, and data-driven approach. Our team find untapped and sustainable online growth opportunities for brands of all sizes and have been delivering insanely great digital marketing results for the last 12 years.

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Click Consult (Part of Ceuta Group)

Located in North West England, Click Consult is a multi award-winning digital and search marketing agency with a focus on organic (SEO) and paid search (PPC). Part of global consumer brand business Ceuta Group, we have a team of 70-plus specialists and a portfolio of more than 60 clients worldwide.

We provide a range of complementary services, including content marketing, social media and analytics, as well as offering training and consultation to support your in-house team or existing strategy. Our agency is a Google Premier Partner, and a Microsoft Advertising Select Agency Partner.

Click was named both SEO Agency of the Year and Organic Search (SEO) Team of the Year 2020; ranks within Econsultancy’s ‘Top 100 Digital Agencies’, and Prolific North’s ‘Top 50 Digital Agencies’. We’re also a Google Premier Partner, and a Microsoft Advertising Select Agency Partner.

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Marin Software

Marin Software is an online advertising company headquartered in San Francisco.

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4Ps Marketing

4Ps create intelligent search strategies, helping their clients to substantially grow their businesses online by getting them in front of the right audience. 4Ps supply their clients with the most advanced technology and expert knowledge in sustainable search, while using the fundamental principles of marketing to reach their business objectives.

Our mission is to strive for Personal, Client and Agency Growth.

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