11 May 2012 - 9:00am | posted by | 0 comments

Download your copy of The Drum’s search marketing supplement

The Drum has published its special report on search marketing, which explores the discipline, from SEO to PPC, looking at key industry trends and challenges facing search marketing teams.

Download your copy of The Drum’s search marketing supplementDownload your copy of The Drum’s search marketing supplement

From pay-per-click advertising to organic search, search marketing is an industry in its infancy, yet it plays an ever-increasing role in the strategies of digital marketing teams.

The IPA Bellwether Report, the quarterly survey of marketing budgets, recently revealed that online search/SEO spend was revised up by 4.7 per cent, indicating growth in the industry. Search plays a dominant role in marketing strategies, with 91 per cent of companies using it, according to the Econsultancy/ Guava UK Search Engine Marketing Benchmark Report (May 2011), whilst investments are set to increase for both paid search and SEO. Around two-thirds (66 per cent) of companies surveyed in the Econsultancy/Experian Marketing Budgets 2012 Report (February 2012) are planning to increase budgets for SEO, whilst the same report found that 54 per cent of companies indicated they are planning to increase their PPC budgets.

In this supplement, The Drum explores the challenges facing the search marketing industry at present, including the recent changes to Google’s algorithm. We showcase industry opinions on the subject, gleaning insight into the key trends and exciting developments afoot – such as the Yahoo! and Bing Search Alliance – and discover the impact marketing-wide game changers social and mobile are having on search.

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Click Consult

Located in North West England, Click Consult is a multi award-winning search marketing agency with a focus on organic and paid search.

Our... Read more

Epiphany

Leeds

Epiphany is a multi-award-winning agency that specialises in SEO, PPC, website development and conversion rate optimisation. It manages global... Read more

Equator

Equator is a truly integrated marketing agency offering the full range of services including strategy, web design and development, PR, SEO, PPC,... Read more

iCrossing

Brighton, London

Guided by insights. Driven by passion. Measured by results.

iCrossing UK is a digital marketing agency specialising in data driven... Read more

Stickyeyes

Leeds, London

Stickyeyes is an independent, full service digital marketing agency that focuses on growing profitable revenue via digital experiences that... Read more

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