Tune Hotels launches Paddington Station campaign
Tune Hotels, part of Tune Group, has announced the launch of a UK campaign to celebrate the opening of its third London hotel.
To mark the opening of Tune Hotel Paddington on 25 June, a full size replica of a hotel room will be constructed in London’s Paddington Station, from 10 May until 20 May. A street team will be on site each day to promote the brand and distribute 20 per cent discount vouchers.
The stunt will also be accompanied by wraps on over 100 London taxis, which will promote both the opening of the Paddington hotel and Tune Hotel Kings Cross, which will open in July.
Mark Lankester, CEO, Tune Hotels Group commented: “We’ve had great success so far in the UK, but we want even more UK consumers to see and experience what Tune Hotels has to offer, which is why we’re bringing a Tune Hotel bedroom to the concourse of London’s Paddington station. Our concept is different and not something you’ll find largely in the UK, however we’ve found it to be a winning formula. We hope that seeing is believing and that viewing the room will win over a significant number of the UK public.”