7 May 2012 - 12:05pm | posted by | 0 comments

National Centre for Domestic Violence runs interactive billboard campaign to highlight intervention methods

National Centre for Domestic Violence runs interactive billboard campaign to highlight intervention methodsNational Centre for Domestic Violence runs interactive billboard

The National Centre for Domestic Violence (NCDV) has begun a campaign to raise awareness among people as to how they can intervene to prevent such issues.

A billboard campaign running a Euston Station in London, which began last week, is running on JCDecaux’s large format e-motion screens, with creative developed by JWT London and produced by Grand Visual.

The ‘Drag Him Away’ campaign encourages commuters to get involved in the advert by controlling the scene through their mobile phone. The do so by entering the web address or by scanning the featured QR Code where the participant can drag away the man from the woman in the advert and onto a synchronised adjacent billboard.

The five-screen execution will be supported by four addition e-motion screens, as well as D6 formats also featuring QR Codes.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Typosaurus - Website Spell Checker

27/05/2015
Spelling Errors. Extinct.  Are you a voracious verbivore or...

Cutting Through The Cards, Candy and Clutter with Savanna Serenades

25/05/2015
Valentine’s Day is a holiday that sees increased spending...

Search campaign increases revenue by 492%

21/05/2015
Hobbycraft had been investing in PPC for a while, but spend...

PG tips

21/05/2015
The definitive article Decades of evolutionary pack changes...

Raise a glass to Private Dining Room's online visibility

20/05/2015
Private Dining Rooms, an online venue finder, initially...