National Centre for Domestic Violence runs interactive billboard campaign to highlight intervention methods

The National Centre for Domestic Violence (NCDV) has begun a campaign to raise awareness among people as to how they can intervene to prevent such issues.

A billboard campaign running a Euston Station in London, which began last week, is running on JCDecaux’s large format e-motion screens, with creative developed by JWT London and produced by Grand Visual.

The ‘Drag Him Away’ campaign encourages commuters to get involved in the advert by controlling the scene through their mobile phone. The do so by entering the web address or by scanning the featured QR Code where the participant can drag away the man from the woman in the advert and onto a synchronised adjacent billboard.

The five-screen execution will be supported by four addition e-motion screens, as well as D6 formats also featuring QR Codes.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff